BABALWA M ANNOUNCED AS THE FACE OF THE NEW SKYY VODKA INFUSIONS STRAWBERRY

SKYY Vodka, the first quadruple-distilled and triple-filtered vodka on the market, has just dropped a new flavour! It’s called SKYY Infusions Strawberry, a premium vodka infusion, and it’s made with real sweet wild strawberries. 

They are celebrating the launch of the new infusion by partnering with Babalwa M, an amazing South African musician, as the “face of flavour” to showcase the boldness of SKYY Vodka. This partnership pays homage to the global campaign encouraging everyone to embrace their Y, inspired by the iconic double Y in the brand's name. 

“This partnership brings together two worlds that share a bold view of the world and encourages expressiveness and celebration of uniqueness," says Campari Brand Manager Xola Mbadamana. Mbadamana continues, “We chose Babalwa as the face of flavour because she pioneers her own style and embraces her creativity through her music, fashion and the way she shows up in the world”. 

Xola Mbadamana added, “SKYY is at its best when it pioneers its own style, and with the launch of the new Infusions Strawberry, we want to showcase how we are embracing the extraordinary through our brand communications and partnerships with various creative South African Influencers, along with Babalwa M”. 

“SKYY is a non confirmative, innovative and creative brand, and this is why I am beyond excited to be a part of the brand’s journey. I can’t wait to do summer with SKYY Infusions Strawberry, and I look forward to exploring the various ways I can enjoy it," says Babalwa M. “I am also learning to become my version of an incredible mixologist because I will be making some of my favourite drinks and enjoying them with my friends and family. I also like to unwind and celebrate with a good drink after a successful recording session, so I will most certainly be treating my team to a nice drink every time I get a chance in the studio. Essentially, my whole personality for the foreseeable future will be SKYY Vodka,” Babalwa M concluded.