APEROL SPRITZ PARTNERS WITH DJ MAPHORISA THIS SUMMER

Aperol Spritz, a premium world famous, bright orange Italian aperitivo, is proud to announce an exciting partnership with globally acclaimed amapiano pioneer and musician Themba Sonny Sekowe, also known as DJ Maphorisa/ Lawd Porry. The collaboration marks the launch of a creative summer campaign that celebrates the natural connection and joy both centred in the core of Aperol.  

This partnership brings together iconic brands known for authenticity, innovation and fostering culturally charged movements that place happiness at the centre of their communities. This collaboration will be brought to life through a series of activations and social media content highlighting the spirit of Aperol and DJ Maphorisa, inspiring South Africans to join us in having an Orange-inspired summer. 

“We are beyond thrilled to partner with DJ Maphorisa because of his passion, leadership and his innovative approach to the cultural movement powered by the music he creates with legendary South Africans. He embodies the type of artistry that defines the values that have made Aperol Spritz a world-famous aperitivo,” Says Xola Mbadamana, Brand Manager for Aperol Spritz South Africa. Xola continues, our collaboration is more than just about celebration, it's about powering relevant cultural movements, connections and moments that bring people together in a joyful and fun way. We will also be paying homage to our global activities by showing up in South Africa the same way that Aperol shows up when supporting massive cultural events such as Coachella and Primavera, just to name a few.    

DJ Maphorisa adds, “Working with Aperol Spritz is an exciting moment within my career as an entertainer. It gives me an opportunity to bring together my world as a Soshanguve native and the Italian culture at the core of the birth of Aperol Spritz. Personally, the first time I tasted Aperol Spritz, it was love at first taste, and I immediately felt that I needed to plug everyone I know on this amazing drink that is a perfect fusion of bitter taste and tasting notes."

Aperol and DJ Maphorisa will be painting the town orange this summer and showing up in different spaces, celebrating life, bringing joy. Lovers of Aperol Spritz can expect to see exclusive behind-the-scenes content, collaborative visuals, and appearances from DJ Maphorisa's events throughout the summer season.