HYPERPIGMENTATION AND SKIN DISCOLOURATION IN MELANIN-RICH SKIN: WHAT EVERY WOMAN SHOULD KNOW

For many South African women, radiant, even-toned skin is more than just a beauty standard. It’s also about confidence and feeling at home in your own skin. Yet hyperpigmentation, one of the most common skin concerns, continues to be misunderstood, particularly when it comes to melanin-rich skin.

Hyperpigmentation occurs when the skin produces excess melanin, the natural pigment that gives skin its colour. This overproduction can be triggered by factors such as sun exposure, hormonal changes, inflammation or even everyday skin stressors. While harmless, it often results in dark marks and uneven tone that can appear anywhere on the body, including highly visible areas like the arms, chest or legs.

For women with melanin-rich skin, the challenge can be even more pronounced. Increased melanin makes skin more reactive, which means discolouration is more likely to develop after something as simple as a blemish, insect bite or scratch. Despite how common this is, many women feel their concerns are overlooked in mainstream skincare conversations. In fact, in one survey, 36% of women said pigmentation is one of the main conditions they are trying to address, yet only a small portion feel their products resolve it very well. As a result, many are left feeling self-conscious or resorting to covering up their skin.

It’s important to remember that addressing hyperpigmentation is not about striving for ‘perfect’ skin. It’s about restoring balance, supporting skin health and reclaiming confidence in your natural glow. That’s why dermatologist-recommended solutions, designed specifically with melanin-rich skin in mind, play an important role.“Choosing products formulated for melanin-rich skin ensures results you can actually see and maintain,” says Anisa Ramdass, Derma Business Unit Head at Beiersdorf.

Solutions that help people address hyperpigmentation include theEucerin Even Pigment Perfector range, which is formulated to target and reduce visible dark marks. Powered by Thiamidol®, a patented and clinically proven ingredient, the range works to visibly reduce dark marks and help prevent their reappearance with continuous use. Unlike quick-fix treatments that often don’t last, Thiamidol® targets hyperpigmentation at the root cause.

It also includes a body range, the Daily Body Lotion and Targeted Areas Body Cream, both designed to work with the skin’s natural processes. Beyond reducing discolouration, they nourish and strengthen the skin barrier, leaving it radiant, smooth and healthy-looking. Dermatologist-tested and suitable for daily use, these products respect the unique needs of melanin-rich skin while delivering visible, lasting results.

Hyperpigmentation doesn’t define you but understanding it and caring for it properly can make all the difference. With the right knowledge and the right skincare ally, every woman can feel empowered to embrace her natural skin tone with confidence.