GORDON’S AND BOS SPILL THE TEA WITH LAUNCH OF NEW G&TEA DRINK

Get ready for a sip of something refreshingly unexpected with new Gordon’s and BOS G&Tea ice tea, a delicious blend of Gordon’s gin infused with BOS Ice Tea that gives drinkers a new way of enjoying Gordon’s beyond tonic.

Having gained prominence in the 19th Century across Britain before transcending the world, gin has traditionally been enjoyed with tonic in one popular serve in particular – the G&T. Now, Gordon’s has partnered with South Africa’s iconic BOS Ice Tea to launch a bold new Ready-to-Drink (RTD) innovation perfect for festive sunny days, weekends, and those... 'just because' moments in between.

The partnership introduces a range of new products, including a low ABV alcohol option for those looking to moderate. Demonstrating great versatility and tapping into the fun and unapologetic side of each brand, Gordon’s and BOS G&Tea ice tea turns ordinary occasions into refreshingly unexpected moments.

The new Gordon’s & BOS G&Tea ice tea is a spirited fusion of two iconic brands that bring a renewed outlook on the traditional G&T for those who enjoy a great-tasting drink. A first of its kind, these two powerhouses of flavour and fun bring together the crisp botanical brilliance of Gordon’s and the naturally uplifting ingredients of BOS Ice Tea to deliver a lighter, brighter take on leisure sipping.

Atlegang Moloko, Head of Marketing at Diageo for Convenience and Innovations across South, West and Central Africa said, “This magnetic partnership opens new ways to moderate and invites consumers into a world that is social, fun and unapologetically full of flavours. With the offering of lower ABV and a non-carbonated drink, Gordon’s and BOS G&Tea ice tea is a beverage that can be best enjoyed during easy hangouts with friends."

Gordon’s and BOS’s New G&Tea ice tea is a celebration of deliciously intriguing flavour combinations such as lemon with a hint of mint and peach with a hint of rosemary. The new drink has been made to keep pace with consumers who want to live fully whilst choosing to moderate.

William Battersby, CEO of BOS Tea added, “We’re incredibly excited about this launch - our most significant category innovation leap to date. The Gordon’s x BOS collaboration brings everything we stand for in ice tea into the fast-growing RTD alcoholic category. Partnering with the world’s no.1 international gin2 brand makes this milestone even more special.”

“Ultimately, our goal is to drive curiosity to try the product – try Gordon’s in a new way (outside tonic) in a mature market where the brand is associated with the traditional G&T, we want to also make it known for the G&Tea,” adds Moloko.

Whether you are dancing at a rooftop bar, meeting friends at the market, or catching the sunset after a hike, new Gordon’s and BOS’s G&Tea ice tea is here to level up your social moments.

The Gordon’s & BOS RTD range is available nationally at leading retailers, on-the-go outlets, and lifestyle venues.